Capri Sun’s hilarious new packaging is graphic design at its most honest

You can take the Capri Sun out of the pouch, but you can’t take the pouch out of the Capri Sun.

Drinking a Capri Sun isn’t just about the flavor. It’s about the satisfaction of stabbing the iconic pouch with a straw, and the gratification of drinking it until it’s squeezed flat. Like Pringles, the iPhone, or Tiffany & Co., the packaging is part of the experience.