One of the world's richest people just got a serious lesson in the 'Streisand effect'

Jason Reed / Reuters

• Australian billionaire Gina Rinehart didn't want her portrait hanging in the national gallery. 
• She demanded it be taken down. Instead, the painting has hit global headlines.
• It's a clear example of the "Streisand effect" — causing the exact opposite of what she wanted.

Australia's richest woman, Gina Rinehart, did not want people to see her portrait.

So she took the most direct route...