European travel survey shows complicated and unclear travel booking processes have led to 1 in 5 travellers turning to travel agents to manage requirements

Global payment orchestration platform FinMont recently commissioned a survey to European consumers to understand how they are purchasing travel online, what they expect during the process and what can put them off completing the purchase. The results have highlighted how many travel bookings are being missed due to complex payment processes, lack of transparency or by not offering preferred payment methods.

The survey highlighted that nearly a fifth (17%) of European travellers are using...