HP resurrects ’90s OmniBook branding, kills Spectre, Dragonfly

Enlarge / HP's new OmniBook X laptop (left) and EliteBook Ultra G1q (right) will start at $1,200 and $1,700, respectively. (credit: HP )

HP is rebranding its consumer and commercial computers. The company will no longer use branding like Spectre and instead use Omni for all of its consumer-facing laptops, desktops, and all-in-ones (AIOs). Similarly, it will no longer refer to its commercial laptops as Dragonfly.

HP announced today that it will no longer release computers under consumer PC series names like Pavilion.