Serving up greater efficiency and visibility

How McDonald’s and Golden State Foods are delighting their customers by creating a more automated and digitized supply chain, powered by GS1 Standards

The journey of a burger and fries—from source to destination to a hungry customer at one of 40,000 local McDonald’s restaurants in 100 countries—is a complex one. Ingredients travel across an extraordinary network of touchpoints, many with different temperature requirements and shelf lives. Serving food hotter, faster, and more conveniently...