Is bottled water really “natural” if it’s contaminated with microplastics? A series of lawsuits recently filed against six bottled water brands claim that it’s deceptive to use labels like “100 percent mountain spring water” and “natural spring water” — not because of the water’s provenance, but because it is likely tainted with tiny plastic fragments.
Reasonable consumers, the suits allege, would read those labels and assume bottled water to be totally free of contaminants; if they knew the truth, they might not have bought it.