Why Is Tinashe’s ‘Nasty’ Going Viral?

The human mind is a feeble organ. One day your brain is functioning normally, and the next all it can do is replay “that’s that me espresso” on a loop. Currently No. 1 on Billboard’s Hot 100, Sabrina Carpenter’s sugarplum disco single is a top contender for song of the summer. But lo and behold, there may be a competitor on the horizon. I’m talking about Tinashe’s “Nasty,” which is rocketing up Spotify’s viral charts thanks to a meme.

Tinashe...