Here’s how the science of inner experience could transform gaming

Video games are big business. The value of the global market is pushing the US$200 billion mark (£158 billion): bigger than the music industry and Hollywood combined. But the gaming industry has also been facing challenges. The market is shrinking from its peak at the height of the pandemic, and there has been a rash of layoffs and studio closures.

In this uncertain environment, game developers are, more than ever, looking to create experiences that stay with their players. A great deal of effort goes into visual elements...