Meet the HIFIs: High-income earners who feel financially insecure but can't quit their luxury spending
More Gen Zers and millennials are becoming HIFIs — high income, financially insecure. They're spending lots of money on lifestyle and luxury.
Thomas Barwick / Getty Images
- HIFIs are people who are high income, financially insecure.
- They're predominantly made up of millennials and Gen Zers who want to exude wealth.
- However, lifestyle creep and inflation could be hurting their financial futures.
Many Americans want to look wealthy. And to do that, some are...
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