ETtech In-depth: Quick commerce is diversifying fast. It won’t be easy

As 10-minute delivery expands to include higher-value products, companies will soon realise that with big orders come big hurdles, say executives. Blinkit, Swiggy Instamart and Zepto have started selling products such as air coolers, fans and luggage, in addition to expanding into fashion, and listing high value items on their platforms.