Why Gen Z Shops Merchants That Offer Pay Later Plans

Pay later plans have gained value since they offer consumers flexibility and better spend management. PYMNTS Intelligence reveals consumers’ preferences for these plans, particularly around buy now, pay later (BNPL) options. For example, Generation Z has kept a steady use rate for pay later plans in the past six months. This counterbalances a slight dip in the use of these plans in general as consumer spending contracted in some sectors.

Gen Z also understands better than any other generation that BNPL represents a new loan...