K-Swiss Has a New Owner: Inside the Brand’s Comeback Plans

K-Swiss, the nearly 60-year-old brand, has a new executive team, new shoe designs, a new owner — and, by the end of the year, a new headquarters in Glendale, California.

This week, the Los Angeles-based footwear company unveiled a range of new spring ’25 designs with technology and performance top of mind.

The new shoe styles are part of the label’s plans to return to profitability.

It’s been a frenetic few years for the company: In 2019...