'Tariff repair': Bharti Airtel may want to charge more from users to improve return ratios

During a conference call, Bharti Airtel emphasized the necessity for tariff adjustments to enhance return ratios like Return on Capital Employed (RoCE). With the highest average revenue per user (ARPU) increase in the industry at Rs 16 in FY24, Airtel reported an ARPU rise to Rs 209 in Q4, with a notable 8% hike.