12% of Shoppers Would Use Embedded Lending at Favorite Stores if Offered

For a sizable share of consumers, embedded lending options such as buy now, pay later (BNPL) would be their first choice of payment method at their preferred stores, PYMNTS Intelligence reveals. As such, those that do not offer the option risk alienating their shoppers.

By the Numbers

The PYMNTS Intelligence report “The Embedded Lending Opportunity,” commissioned by Visa, drew on a survey of more than 8,000 consumers in Australia, Germany, India, Japan, the U.K. and the U.S. to...