Disney Tops Nielsen’s New Cross-Platform Ratings Tool With 11.5% of Total TV Viewership

Nielsen has launched a new tool to better monitor the ongoing streaming wars. Say hello to the Media Distributor Gauge, which will break down total cross-platform viewership across media companies.

The Media Distributor Gauge is a spin-off of sorts from Nielsen’s monthly The Gauge report. But whereas The Gauge breaks down total streaming by platform, the Media Distributor Gauge breaks things down based on each media company.

For example, according to the Media Distributor Gauge...