CT entrepreneur who draws crowds with fantasy ‘immersive experiences’ to open new location
Ellie Greenberg describes herself as an enormous geek.
The entrepreneur was someone who grew up watching anime and playing Dungeons & Dragons and now she is expanding her own empire.
Greenberg, 47, has opened multiple stores in Old Mistick Village, and nearby, including ones she started in 2016: Alice in the Village, Alice’s Haunted Bookshop, and The Cloak and Wand in Mystic. Now, a second Japanese themed store called Arisu location is scheduled to open in Fairfield this week.
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