Apple desperately needs its Next Big Thing
Apple needs a revolutionary new product. But Tim Cook doesn't seem to have the goods.
Andrew Burton/For The Washington Post via Getty Images; Justin Sullivan/Getty Images; Rebecca Zisser/BI
When Steve Jobs returned to Apple in 1997 after a 12-year hiatus, the company was in free fall. It was on the verge of bankruptcy after cycling through a series of chief executives, faced immense competition in the personal-computer market, and desperately needed to find its next big thing. Jobs immediately...
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