38% of Consumers Earning Over $100K Carry Co-Branded Credit Cards

PYMNTS Intelligence finds that 2.5 times as many consumers possess a general-use credit card than own a co-branded credit or store card. 

Yet, because 27% of all U.S. consumers also have these more specialized cards, we wanted to take a closer look at their popularity. We surveyed more than 3,800 U.S. consumers to find out how and when they used co-branded credit and store cards and shared our findings in “The Role of Strategic Partnerships in Consumer Credit Cards,” a collaboration with Elan.