CCP issues warnings to 12 beauty brands
ISLAMABAD: The Competition Commission of Pakistan (CCP) has issued warnings to 12 beauty product manufacturers for deceptive marketing that made false and misleading claims.
A preliminary probe revealed that these companies were prima facie engaged in advertising their products as “natural, organic, sustainable, pure, and chemical-free” without any scientific evidence supporting their claims.
Such unsubstantiated marketing claims not only mislead the consumers but also pose potential health risks to users.
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