Nepo Baby of the Week: Hailey Bieber’s Pregnancy Is PR Gold for Justin

Hailey and Justin Bieber’s baby might not have left the womb yet, but it’s already learning the ropes of influencer marketing. True to form, the Biebers’ baby announcement doubled as a promotional exercise; Justin teased a soft, folksy new song about how he’s “starting to be open” over a video of himself kissing a baby bump-bearing Hailey. You know what they say: It’s never to early to learn the family business, and so far, Baby Bieber is getting a master class in self-publicizing.