Co-Branded Credit Card Holders Seek Perks From Retailers

Among consumers turning to co-branded credit cards to maximize their rewards, the lion’s share want these perks from their favorite retailers, PYMNTS Intelligence research shows.

By the Numbers

The recent report “The Role of Strategic Partnerships in Consumer Credit Cards,” a PYMNTS Intelligence and Elan collaboration, draws on responses from thousands of consumers to explore how consumers view and use co-branded credit and store cards.

The study finds that more than 60% of...