This successful startup founded by 2 corporate America dropouts makes some of the comfiest bras and underwear we've ever tried

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Negative Underwear

Negative Underwear was founded in 2014 by University of Pennsylvannia alum Lauren Schwab and Marissa Vosper, who left their jobs in corporate America to fund their own company. After taking night classes at FIT, they landed on the idea to start an intimates brand that filled a gap in a very male-dominated market. The duo chose to take a minimalist approach to intimates with a focus on comfort, quality, and function.