Microsoft readies launch of its own mobile app store

Microsoft announced this week that they plan on launching their own mobile game app store to compete with Apple and Google.

The store will be browser-based and initially focused on Microsoft’s own games. There will be discounts and promotions for in-game items for popular titles like Candy Crush Saga. In the future, the tech giant will open the storefront to other publishers.

Sarah Bond, president of Xbox, announced the store at Bloomberg’s technology summit on Thursday, May 9. She...