Nostalgia has somewhat of a bad reputation – particularly for its recent influence on politics and society. The emotion is supposed to persuade, delude and charm people into making electoral decisions.
For example, Brexit has been blamed by some on Britain’s “nostalgia for the past”, while Donald Trump’s “Make America Great Again” slogan is perhaps the best encapsulation of nostalgia’s political power.
But, while the politics of nostalgia seem to be particularly potent today, the emotion has a long, troubled history.