EA readying plan to load in-game advertising into its full-price AAA games as “meaningful driver of growth”

Electronic Arts is internally discussing the best way to get external advertising into its full-price games, looking at how to best “do very thoughtful implementations” So says EA CEO Andrew Wilson who made the statement on Electronic Arts’ latest earning call.

“…Advertising has an opportunity to be a meaningful driver of growth for us.” Wilson went on to say, “…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences.”