With the fourth model, the Apple Pencil strategy finally makes sense

Macworld

When Steve Jobs returned to Apple in 1996 one of the first things he did was drastically streamline the company’s product portfolio. Slashing over 70 percent of the company’s products, everything was focused on a simple 2×2 grid: pro/consumer on one axis, desktop/portable on the other. Among other things, he argued that if consumers don’t know which product to buy, there are too many products.

Obviously, Apple is in a very different place today. It’s many times larger...