Hard Rock International launches “Unity by Hard Rock” loyalty program

HOLLYWOOD, FLA. – Hard Rock International announces the global launch of Unity by Hard Rock, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, cafes and Rock Shops around the world. The iconic hospitality, entertainment and lifestyle brand is celebrating how its guest offerings have “Come Together” under the loyalty program with a little help from its friends: global soccer and cultural icon Lionel Messi; GRAMMY-nominated...