Cartier Turns Back Time With the New Santos-Dumont “Rewind”

Cartier has been on a bit of a heater lately. True, the august Parisian jeweller has been making some of the world’s most unique and stylish watches for more than a century, but thanks to the endorsements of A-list celebrities like Timothée Chalamet, Jacob Elordi and many others, a new generation of watch collectors has fallen in love with the brand’s catalogue. This is good news for all involved and a great excuse for Cartier to double down on its essential Cartier-ness while pushing its most iconic lines in new directions.