In 2023, foot traffic to Chipotle grew by 7 percent, netting the company a record $2.52 billion in profits. And unlike McDonald's or Starbucks, Chipotle reported that same-store sales rose by 8.4%, 1.3% more than the StreetAccount estimate. However, customers seem more dissatisfied with the chain than ever before.
Frustration over Chipotle has been a growing trend among internet users. Multiple viral TikToks decry the portion sizes of Chipotle items, from vinaigrette dressing to chips...