‘Crushing human creativity’: Apple’s new iPad Pro commercial featuring hydraulic press falls flat

Apple released a new ad yesterday showcasing its latest iPad Pro. To seemingly demonstrate how thin the new iPad is, the ad features musical instruments, art supplies, sculptures, games, and records being crushed by a hydraulic press. After the machine has destroyed all the other objects, it leaves to reveal the iPad intact.

But the ad isn't having the effect that Apple might have wanted: Some on X said the symbolism of destroying cultural and artistic objects is dark and upsetting.

Tim Cook...