Changing tunes: How social media, tech are impacting the music industry
Social media and other applications are shown on a smart phone screen. (Gettyimages)
Private equity’s involvement in the digital age, along with platforms like TikTok and other social media, are reshaping the music industry by reviving older hits and discovering new artists.
TikTok shared its music impact report, which confirms the effects social media platforms have on the industry.
According to the report, “TikTok fuels music discovery.”
Globally, TikTok users are more likely to discover...
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