When Amazon announced it would place ads in the Prime Video streaming experience you get for free with your Amazon Prime subscription, it didn't seem like a big deal. Yes, Amazon forced current subscribers to pay an extra $3 per month to avoid ads. But then again, everyone in the industry has a cheap plan with ads. And Prime Video is an additional perk you get with your Amazon Prime subscription at no additional cost.
But Amazon is pushing forward with new strategies to monetize its streaming service.