Reddit eyes potential in search ads following Google traffic gains

Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum.

Logical next step. With over 1 billion monthly searches on the platform, Reddit sees advertising against user searches as a logical next step to improve monetization after enhancing the core search experience.

• Reddit has also long benefited from Google search traffic, with indexed Reddit content attracting new users actively seeking information and communities.