5 key strategies for getting and negotiating brand deals as a college athlete, including how to price sponsored posts
USC basketball player Bronny James.
Christian Petersen/Getty Images
- Rachel Maeng Brown is a former NCAA rower who now works with student-athletes at her firm Gen Agency.
- The agency has provided NIL education and consulting to college athletes, collectives, and schools.
- Brown shared a presentation with five strategies to help athletes price and negotiate brand deals.
Knowing your worth is a struggle many college athletes face now that they can make money from their name, image, and likeness, known as NIL.
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