Prime Video subs will soon see ads for Amazon products when they hit pause

Enlarge / A scene from the Prime Video original series Fallout. (credit: Prime Video/YouTube)

Amazon Prime Video subscribers will see new types of advertisements this broadcast year. Amazon announced today that it's adding new ad formats to its video streaming service, hoping to encourage people to interact with the ads and shop on Amazon.

In January, Prime Video streams included commercials unless subscribers paid $3 extra per month. That has meant that watching stuff on Prime Video ad-free costs $12 per month or...