New Media Strategy for Blackhawks, Bulls, and White Sox Unveiled

In a city famed for its skyscrapers and sports legends, Chicago’s Blackhawks, Bulls, and White Sox set the stage for a groundbreaking shift in how fans engage with their favorite teams. A significant change will emerge this October as these teams transition from their longstanding broadcaster, NBC Sports Chicago, to a new partnership with Standard Media Group. This move mirrors a similar shift when the Chicago Cubs ventured away from traditional broadcasting by launching the Marquee Sports Network in collaboration with Sinclair.