Roblox players will now get virtual ad billboards for virtual worlds

Video advertisements will now be displayed on the virtual billboards within the Roblox metaverse, as the company embarks on yet another way to monetize its gamers.

The billboards will feature advertisements from the likes of e.l.f beauty, Walmart, HUGO, Warner Bros Discovery, and more.

While this opens up a whole new revenue stream for the Roblox company, it’s just another reminder of how commercially driven the game is as money is being squeezed out of every possible corner.