Rural FMCG sales outgrew urban for the first time in 5 quarters in Q1: NielsenIQ

In the January-March ’24 quarter, rural markets surpassed urban consumption for packaged consumer goods for the first time in five quarters, with rural growth at 7.6% while urban demand declined by 5.7%. Overall FMCG sector value grew by 6.6% driven by consumption, with flat price growth at 0.1%. NielsenIQ highlighted the growth in the FMCG industry being driven by consumption trends, with rural areas leading the growth. By volume, the sector grew by 6.5% nationally, with non-food sector sales growing...