Millennials Are Home Improvement Retailers’ Best Customers
When it comes to home improvement retail, millennials are taking the lead, PYMNTS Intelligence research reveals.
By the Numbers
The PYMNTS Intelligence report “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces” drew from a study of more than 3,500 U.S. consumers to understand their habits and decisions regarding online shopping.
Additional findings from the survey reveal that millennials lead the pack in home improvement goods purchasing...
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