Can shopping on an empty stomach fuel impulse buys? Here’s the true cost of going to Tesco when hungry

“NEVER go shopping on an empty stomach”, according to the saying – but are you really more likely to splurge on calorific foods or spend more if you are hungry?

Food is the most popular impulse buy, research shows, making up 55 per cent of all snap-decision purchases.

While promotions account for half of this, instant gratification is the motivation behind 40 per cent –...