How the NBA’s next TV deal could disrupt the media landscape
Stephen Battaglio | Los Angeles Times (TNS)
It’s a good time to be in the sports business, and no one knows that better than the NBA.
In the coming weeks, the league is expected to announce a new game-changing multiyear media rights pact that reportedly will more than double its annual fees from TV and streaming outlets to $6 billion annually after the 2024-25 National Basketball Association season.
The deal has the potential to shake up the future of the current media landscape...
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