How Google harms search advertisers in 20 slides

Google manipulated ad auctions and inflated costs to increase revenue, harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial.

What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument.

Google’s monopoly power

This was defined by the DOJ as “the power to control prices or exclude competition.” Also, monopolists don’t have to consider rivals’ ad prices...