Movie theaters hope a TikTok-ready ‘Twisters’ booth will be this summer’s ‘Barbie’ box

With summer movie season upon us, theaters are looking to draw crowds with a new interactive lobby attraction.

A long line to get into the theater is fairly standard for a hot movie in its opening weekend. A long line just to engage with a film’s lobby display, however, is not standard at all. It’s the kind of marketing coup executives dream of.