Watch the first major music video generated by OpenAI’s Sora

Does AI have a place in the music industry? At least one label seems to think so.

The record label Sub Pop told the Los Angeles Times that the music video for "The Hardest Part," a single release on May 2 by the artist Washed Out, is the first collaboration between a major music artist, filmmaker, and OpenAI’s Sora text-to-video generator. It is also the longest video yet created using AI.

The creative team behind the video says that Sora made it possible for them to create something...