Aldi Comes Under Fire Over Distasteful Baby Reindeer Joke On Social Media

Richard Gadd and Jessica Gunning as Donny and Martha in Baby Reindeer

The supermarket Aldi has come under fire after posting a joke on social media based around Baby Reindeer.

Earlier in the week, Aldi posted a photo from the set of Baby Reindeer on X (formerly Twitter).

In the picture, the character of Donny is labelled “us” while Martha is referred to as “Tesco and Sainsbury’s”, while the post was captioned: “Obsessed.”

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