Apple’s earnings show that, yeah, it’s really time for some new iPads
Image: Dan Seifert / The Verge
Less than a week ahead of its much-anticipated iPad hardware event, Apple shared its Q2 2024 earnings today, and the numbers paint a predictable picture for the increasingly dated tablet line. iPad revenue fell substantially yet again (by 17 percent year over year) amid the longest-ever wait for new models — something Apple is days away from finally rectifying. At the same time, iPhone sales tapered off a bit (down 10 percent), while the company’s services business remains the star of the show.
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