Big 12 commissioner Brett Yormark talks CFP expansion and cash, the “look-in” provision and March Madness
SCOTTSDALE — Big 12 commissioner Brett Yormark “certainly wasn’t happy” with the College Football Playoff’s revenue distribution plan starting in 2026 — a plan that leaves his conference and the ACC at a significant disadvantage to the SEC and Big Ten — but wasn’t in a position to complain.
His competitive streak, honed over the decades, wouldn’t allow it.
“I’m a believer that if you create value, you need to be rewarded — that’s just how I look at life,” Yormark said Wednesday...
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