"Has Milan design week become a victim of its own popularity?"

Milan design week seemed to show that the industry has given up on reducing its planetary impact and creating products for regular people, writes Max Fraser.

If last year's Milan design week felt like a return to a version of pre-pandemic editions, this year's felt like a hyped-up mega-festival.

It's difficult to attain reliable figures for the number of individual events that took place across the city (reports range from several hundred to more than 1,000), as well as the main commercial trade event, Salone del Mobile.