You came back to Threads. Here's how it can keep you.

The story so far: In July 2023, the Instagram-based app Threads exploded with a burst of enthusiasm from users desperate to flee Elon Musk's X, the app formerly known as Twitter. That faded in the first few months, when the number of daily active users (DAUs) halved. Still, Team Threads was working diligently to add many of the features a disgruntled Twitter user could desire — a web version, a reverse-chronological timeline — while Musk seemed to be doing his best to tank his own service.

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