TikTok and Universal Music Group end feud with new agreement
Taylor Swift’s label is returning to TikTok’s one billion-plus users. | Photo by DAVID GRAY/AFP via Getty Images
Universal Music Group has inked a “multi-dimensional” deal with TikTok that will see its roster of artists — which includes Taylor Swift, Drake, and Olivia Rodrigo — return to the social media platform’s one billion-plus users. UMG began pulling its music from TikTok on February 1st after the old contract expired.
Notably, the deal will address concerns that UMG and its artists have with generative AI.
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